Business Model

Mainstreet is a publicly-traded (TSX) residential real estate corporation headquartered in Calgary. We buy under-performing mid-sized apartment buildings at low cost. We improve them, often dramatically, before placing them back on the market at rates that reflect their increased value. Mainstreet's goal is to become Canada's leading provider of affordable mid-market rental accommodations, typically properties with fewer than 100 units. We pursue a six-step Value Chain business model:


We identify and purchase under-performing rental units at prices well below replacement costs.

Capital improvements

We increase the asset value of our portfolio by renovating acquired properties. We use a sophisticated supply chain that gives us premium interior touches at modest prices.

Operational efficiencies

We minimize operating costs through professional management, geographic property clustering, innovative technology and energy-saving equipment.

Value Enhancement

We reintroduce renovated properties to the market as Mainstreet-branded homes for higher rents. We build and sustain customer loyalty through a strong commitment to service.


We maintain a sound capital structure by accessing low-interest rate, long-term mortgage loans insured by Canada Mortgage and Housing Corporation.


We occasionally sell mature real estate properties to redirect capital into newer, higher potential properties and better markets.

Business Model


Annual Report


Investor Presentations

Mainstreet Branding